consulting

A Strategy for London

In continuation of his work with the Rugby Football Union (RFU), Wharton’s Neil Tunnicliffe has been commissioned to support the research and formulation of a strategy for the development of Rugby Union in London.

The project has already featured a conference for 100 stakeholders in April in London’s Living Room on the ninth floor of City Hall overlooking the River Thames. The data gathered from this occasion is currently being laid alongside a range of other information on the challenges and opportunities available to the game within the capital, and will be considered by a Steering Group which includes representatives of the RFU and its constituent bodies, Sport England, the Greater London Authority and London Sport.

The end result will be a high-level strategic framework which can guide those stakeholders who are involved in the game, and those potential activists and investors from outside, as to how they should focus their decision-making and apply their resources. The project is expected to complete in summer 2016.